How to hold a watch for product photography?

As commented, I'm doing some product photography for smartwatches, I want to achieve certain "poses" with the watch...

I have tried different options like plasticine but, the shape and angle of the resulting images are not as good as the sample image.

So I need to find a way that I can photograph different watches with the same reproducible angle on my lightbox...

Answer

Hang them.

1. 
   

   Use some wood sticks tied with some cotton treads hardened with glue.

   
   


2. 
   

   Use a metal hanger unwrapped.

   
   


3. 
   

   Use a PVC rig and hang the watches using "invisible" nylon thread hooked with unwrapped paper clips. I like this one the better. It is the least intrusive on the shot, it can become too bulky, but you can cut different rigs for different projects.

   
   

PVC is the DIY photographer's best friend. I do not know the exact diameter, but the one I use a lot is around 2.1cm or 3/4 inch. The caps are important because they stabilize it.

Be imaginative and have fun to construct new rigs for each project.

You can still need to use some paper clips to keep some straps with a correct shape.