white balance - How to set color temperature to get images with a strong red color cast?

In the above image, there is a very strong red light cast over the room. How can I produce a similar image? My images either look terrible and washed out, like I took them on a cell phone camera (with 4000k color temperature setting) or they just look like normal white - no red overcast- if the white balance is set "correctly" (like 1500K). Do I just need to find the white balance sweet spot or is my method entirely wrong?

p.s. Here is another example photo:

^{Modern Art, Copyright 2010 by Chris Esler, All Rights Reserved}