Using an uncoated Pantone Swatch Booklet as a Color Reference for photos/video?

I was wondering if this would work as opposed to something like an X-Rite ColorChecker.

Would this be helpful in color correcting? Is there some method to matching between CMYK and RGB formats in this case?

I noticed the X-Rite states it works across lighting conditions, so this could be an issue with the Pantone swatches.